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Designer.

Strategist.

Hi! I’m Xiaowei.

/shall-way/

I’m an interdisciplinary designer with roots in industrial design and digital product design. Over the past 5 years, I’ve worked across cloud infrastructure, SaaS platforms, and marketplaces, blending strategy and craft to design systems that scale and experiences that feel intuitive.

I care deeply about clarity, function, and purpose in design. My work is grounded in understanding real user needs and complex business contexts — turning intricate systems into approachable, meaningful experiences.

My journey spans both startups and global companies, launching 0→1 products and scaling enterprise platforms. During a year and a half outside of full-time work, I ventured into entrepreneurship, exploring generative AI and broadening my lens beyond design into technology and business.

Curiosity drives me — whether I’m navigating ambiguity, learning new tools, or building from scratch. I see design as both a craft and a way of thinking: a means to bring structure, humanity, and simplicity to complex systems.

Strengths

I design with strategy, collaboration, and craft to deliver SaaS products that scale and grow.

01

Strategic Design

Shape product vision and roadmaps aligned with business goals; define information architecture and user flows that scale.

02

Design for Growth

Use data and user insights to guide iterations, improve experience quality, and increase adoption and conversion.

03

Collaboration

Work closely with product managers, engineers, and operations teams in agile environments to bring ideas to life.

04

Startup ↔ Enterprise

From 0-to-1 product launches in nimble teams to scaling multi-role workflows for enterprise SaaS platforms, I enjoy navigating both worlds.

Journey

I have build 4 SaaS products from scratch over the last 8 years.

NGINX (part of F5)

NGINX One, NGINX SaaS for Google Cloud, F5 AI Gateway

2024 - present

Fungible (acquired by Microsoft Azure)

Launched Fungible Data Center Composer

2020 - 2022

Cloudistics (acquired by Lenovo Data Center)

Cloudistics Ignite (now Lenovo ThinkAgile CP)

2017 - 2020

RentPath (a Redfin company)

Rent.com, Apartmentguide.com

2017

iFolio Cloud

MVP of iFolio web app

2016

Georgia Tech

Master program of HCI

2015-2017

InnoMake

Last-mile delivery system (tablet app), electric scooter (mobile app)

2014

Updated on 10/01/2025

What I’m playing  🎹  🎸

What I’m reading

The Subtle Art of Not Giving a F*ck
by Mark Manson
The Almanack Of Naval Ravikant
by Eric Jorgenson

User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

by Cliff Kuang

What I’m learning

AI Coding
Spline

P.S.

INFP (Mediator), Scorpion 🙂