Designer.

Strategist.

Hi! I’m Xiaowei (Ivy).

/shall-way/

Strengths

I design with strategy, collaboration, and craft to deliver SaaS products that scale and grow.

01

Strategic Design

Shape product vision and roadmaps aligned with business goals; define information architecture and user flows that scale.

02

Design for Growth

Use data and user insights to guide iterations, improve experience quality, and increase adoption and conversion.

03

Collaboration

Work closely with product managers, engineers, and operations teams in agile environments to bring ideas to life.

04

Startup ↔ Enterprise

From 0-to-1 product launches in nimble teams to scaling multi-role workflows for enterprise SaaS platforms, I enjoy navigating both worlds.

Journey

I’ve built and launched 5 SaaS products from 0→1.

F5

NGINX One, NGINX SaaS for Google Cloud, F5 AI Gateway

2024 - present

Fungible (acquired by Microsoft Azure)

Fungible Data Center Composer — part of the DPU technology now powering Microsoft Azure Storage.

2020 - 2022

Cloudistics (acquired by Lenovo Data Center)

Cloudistics Ignite (now Lenovo ThinkAgile CP series)

2017 - 2020

RentPath (a Redfin company)

Rent.com, Apartmentguide.com

2017

iFolio Cloud

Founding designer and Head of UX — a platform now powering $4 B+ in higher-education fundraising.

2016, 2024

Coca-Cola

Global IT Monitoring Dashboard

2016

Georgia Tech

Master program of HCI

2015-2017

InnoMake

Last-mile delivery system (tablet app), electric scooter (mobile app)

2014

Beyond the Interface

A few things currently inspiring me — music, books, and ideas.

💡

What I’m exploring

Figma AI · Webflow · Spline

🎹

What I’m playing

📚

What I’m reading

The Subtle Art of Not Giving a F*ck
by Mark Manson
The Almanack Of Naval Ravikant
by Eric Jorgenson

User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

by Cliff Kuang